I’m Greg Hastings, an accomplished Creative Director, brand strategist, and consultant with over 25 years of experience helping leaders of refined lifestyle brands build brands that are distinct, purposeful, and impactful.
I specialize in purpose-driven design that goes beyond aesthetics. Every great brand has a unique promise, and my focus is on helping you clarify and communicate that promise in a fresh, compelling way. My goal is to craft a cohesive visual identity that aligns with your brand’s strategic messaging, ensuring every element—from visuals to language—reflects your brand’s essence and forges an authentic, meaningful connection with your audience.
Let’s Build a Smarter, Stronger Brand with PurposeWhy Work With Me?
When you work with me, you're not just getting a designer—you’re getting a strategic partner. Over the years, I’ve honed a streamlined approach that delivers high-impact design without the inefficiencies often found in larger agencies. Whether you need help refining your brand identity, developing your messaging, or building a brand system that works, I’ll help you achieve purposeful design that supports your long-term goals.
I don’t just create beautiful brands—I create brands that resonate, connect with your audience, and move your business forward.
What You Get When You Work With Me
BRAND FOUNDATION
— Establish a Clear, Strategic Brand Foundation —
I help you define your positioning, sharpen your message, and create a clear voice that guides your brand forward. This is where we set the groundwork for your brand’s success.
I help you define your positioning, sharpen your message, and create a clear voice that guides your brand forward. This is where we set the groundwork for your brand’s success.
BRAND VISUALIZATION
— Develop a Cohesive Visual Identity —
Building on your brand’s foundation, we visualize your brand with a purpose-driven design. We’ll explore your brand’s visual direction, ensuring it’s aligned with your core message and resonates with your audience.
Building on your brand’s foundation, we visualize your brand with a purpose-driven design. We’ll explore your brand’s visual direction, ensuring it’s aligned with your core message and resonates with your audience.
BRAND ELEVATION
— Create a Fully Realized Brand System —
We take the work from Brand Foundation and Brand Visualization and expand it into a complete brand system. This includes deeper asset development and real-world applications that elevate your brand, preparing it for launch and long-term growth.
— Create a Fully Realized Brand System —
We take the work from Brand Foundation and Brand Visualization and expand it into a complete brand system. This includes deeper asset development and real-world applications that elevate your brand, preparing it for launch and long-term growth.
Let’s Talk About Your Brand
Ready to unlock your brand’s potential?
Schedule a free 15-minute consultation to explore how we can elevate your brand with a strategic, tailored approach.
Schedule a free 15-minute consultation to explore how we can elevate your brand with a strategic, tailored approach.
Companies I’ve Worked With
Ask and I’d say trust and respect are what I’ve really won, however, my dedication to previous clients has also lead to my work appearing in Adweek, CA Online, Print, How’s International Design Annual and local, regional and national awards.
“When you first see the outcome of Greg’s take on things, it’s a little like opening an incredible present you didn’t know you wanted. That’s the moment you suddenly realize what your message – and your brand – were missing.”
– Previous Client
Work That Works
